A lot of businesses have been striving to achieve at the top of the ranking. Besides, seventy-five percent of the users don’t scroll pass the SERPs’ first page. Achieving highly coveted top result could bring lots of traffic to your website and the possible leads to your businesses.
While the algorithms change often, there is one thing guaranteed and that is search engines will strive always to connect users with the best answers to the questions or queries. The most efficient and effective SEO trends are the ones that enhance the user experience.
However, how do majority of successful sites reach the top of SERPs? Below are the best SEO trends that you should never ignore today:
You have to take note that the search engines are sophisticated than what you think. If you attempt to trick Google through stuffing your website content with searched keywords will penalize your site. Rather than that, your content must be relevant to what searchers want to solve. The better your web content aligns naturally with such topics, the more likely your website will land higher in SERPs.
Based on a study, majority of the searches came from smartphones and other mobile devices. It is likely that the rate of internet users who will use mobile devices to search will grow. For this reason, Google has announced the move to mobile-first index. If your website does not render well on the mobile devices, you may expect that your website will continue drop its ranking. Although updating to more mobile-friendlywebsite design may be costly, choosing not to follow the trend will reduce your site’s traffic. In addition to that, making your website much easier to navigate on the mobile device will enhance your user experience.
AI or Artificial Intelligence
It is not new, yet this changes how you must think about optimizing your website for search. At the core of AI, it enables search engines to deliver relevant search results to the users while eliminating the effectiveness of the SEO strategies. For you to get ahead in the artificial intelligence, you will have to understand the journey of your customer and make search strategies to account for such stages. Start thinking about the kinds of problems your consumers are searching to solve, the device they are using, when and where they search for you to know more about their needs.
Quality over Quantity
Years ago, optimization experts touted the significance of publishing tons of content as frequent as possible. The idea was that through posting frequently, the search engines would crawl your website more often and each of your blog posts would be more likely to be on the higher ranking than the older content. While there is some truth about this, you must not sacrifice the quality of your content over quantity as this can make a huge difference.
All in all, it is really important to stay updated with the SEO trends to ensure that your website follows the right practices and you will be able to climb up the SERPs immediately.
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